Giant Food Weekly Ad
Putting out an ad flyer for a regional grocery is not an easy task. Here is how my team and I accomplished it every week in one of the toughest grocery markets in the US.
Channel
Print & Digital
Role
Creative Director
Ad Flyer Redesign
Keeping up with customer sentiment, business and budget impacts, and changing creative styles requires a business to refine its marketing materials. Working with teams across Giant Food I lead the creative direction of our new ad format.
Print
Creative Director & Principal Designer
Ad Creative Style Guide
To maintain a strong and consistent creative team you need a guiding light. A well built and thorough style guide can be that beacon.
Giant Food Font Exploration
Visualizing the role of typography in high-density retail design is a powerful tool when discussing the impacts of a font change across an entire marketing department.
Print, Digital, & Signage
Giant Food Photography
Overseeing our on-site photography studio was one of my favorite tasks at Giant Food. The studio allowed us to create the product and styled images we needed.
Photography
Photographer
Redland Brick Photography
Images help companies sell their products. Great images provide context and inspiration for new and returning customers. Redland Brick needed great images that were color accurate product and architectural images for their online catalog.
JOSH RICE
Work
About Me
Ramblings
